The corporate side of the oil industry may be a meritocracy, but it’s a very unequal one (as in many other industries) - with women being the minority. In order for women to fully succeed in these fields they often need to think twice about having children as it can not only put a hiccup in their career, but derail it altogether - as their immediate male competition have an unequal advantage given that they are not tied to the responsibility of baring children - nor have they historically been burdened with the traditional role of staying home to raise them. Though society has come a long way and things are no longer completely black and white - this is still a predominant issue. As a result, many brilliant women leave their place of work and the talent pool at large leaving employers with people who may not be best suited for the job. This article basically urges women to stand up and make a change from the top down to rid of fossilized ideologies about gender roles and the lack of accommodations that are made for women with children/families in those workplaces. ..I totally just made that sound like the most challenging article ever, but it was actually a really interesting piece.
Had a bunch of ideas, but really wanted to keep it light - I originally sketched a giant baby in an oil field godzilla’ing oil derricks - but the a.d’s suggested I put the little guy on a desk and have him messing things about - so we went with that instead! Thanks to Colton from Alberta Venture magazine for this one!